Alexander Skarsgård Hooks On a #bajenskägg (Hammarby beard)
Advertising network Situation Bajen’s campaign #bajenskägg (Hammarby beard) has spread across the Atlantic. Alexander Skarsgård got to see the film and has now chosen to participate in the campaign.
The message is: “We waited so long.”
The campaign is about Södermalm filled by the beard as a symbol that they have decided to stop shaving since Hammarby moved down in Superettan.
The film has Krister Henriksson as a narrator and he says among other things:
"Södermalm. A place where people of all times has maintained its style regardless of social class or background. Wherever I go I meet a skägg (beard). Long, short , unkempt and well-groomed. "
Alexander Östlund is also included in the film and the idea is that the beard has become so intimately associated with Hammarby that the bearded in other clubs must either shave or admit that they sympathize with Hammarby.
Now, the campaign has also spread across the Atlantic and, more particularly, to Alexander Skarsgård.
He came to the makeup trailers and promptly demanded to get a bajenskägg (Hammarby beard) to take an exclusive photo for the campaign.
"It’s a humorous way to taunt others with warmth and love. Hammarby has a nice beard tradition in the stands and the beard stands for a genuine supporter of the landscape, says Olle Ljungman, spokesperson for Situation Bajen, which is Hammarby’s unofficial and fan-driven advertising network .
Anyone can show a Bajenskägg (Hammarby beard) to receive discounts in selected stores in the South and on the website bajenskägg.se, all that have been tagged with #bajenskägg (Hammarby beard) are collected.
(Source: Resume.se + Google Translation/Some clean-up, Original pic courtesy of Situation Bajen)
Related: Watch the Bajenskägg film here.
"One of the best parts of my line of work is getting to tell babes like Alexander Skarsgard what to do."
-leilababoi @ instagr.am
"Driving across town to get a cake at Porto’s during rush hour: 60 Minutes.
Setting up and gathering most of the crew in The Commissary for the event: 30 Minutes.
Getting an actor out of rehearsal and behind a kitchen to hand him the cake for the big-reveal: 15 Minutes.
Surprising The most awesome/fashionable Art Director in the business with a surprise going away party and a cake delivered by “The Love of Her Life” (Other than her husband, duh) Mr. Alexander Skarsgård “Eric” himself on her last day: PRICELESS!
Love you Cat Smith, True Blood won’t ever be the same without you/your shoes.
#True Blood #True Blood Forever #Team Eric #Alexander Skarsgard #Sad Day #Wheres Jason? #Art Dept.”
-joseantrod @ instagr.am
♥ Happy Easter! Glad Påsk! ♥
Original: Mark Seliger/CopiousManagement, My Edit
FYI, Lala’s strange plywood hut is now up for download. I plan to post the rest of their homes and businesses too. Please follow my other blog if you’re interested in those, since I don’t plan to spam this blog with every download.
More from Coachella Sunday (April 13, 2014):
"This gal met Alexander Skarsgard tonight @Coachella! He was very pleasant and oh so HOT!!! #Hot Dayum
F**k yeah!!! He was totally awesome!!! #Coachella #Stoked.”
- LuvThyFangz @ twitter
"Hi Vampire Eric!"
-Nicalvarez @ instagr.am/NicoleFAlvarez twitter
New True Blood S7 promo that aired on HBO right before 7:15 p.m. ET
No Eric :(
This is just an iPad video of the TV (sorry for the bad quality)